Tess Ellyn is a Los Angeles–based creative strategist and writer working across beauty, fashion, and cultural projects. Her practice focuses on narrative-driven brand development, shaping identity through image, language, and experience.
Her work operates at the intersection of strategy and storytelling, translating cultural insight into visual and experiential systems. She collaborates with brands and creative teams to develop positioning, visual direction, and narrative frameworks that support long-term identity.
Her experience spans brand development, publishing, and editorial production, with work across independent projects, commercial campaigns, and cultural initiatives.
Tess holds a degree in Comparative Literature from King’s College London and a Grand Diplôme in cuisine and pastry from Le Cordon Bleu, Paris. Her multidisciplinary background informs a practice grounded in narrative, cultural observation, and sensory experience.
Brand Narrative & Identity | Creative Direction | Cultural & Visual Research | Editorial and Publishing Strategy | Experiential Concept Development | Production and Campaign Development
Tess approaches brand development as narrative construction — shaping meaning through image, language, and context. Her work emphasizes clarity, restraint, and cultural relevance, with a focus on building coherent identity across platforms and experiences.
She is particularly interested in how visual systems, ritual, and environment influence perception and collective experience.
