Brand Strategy & Creative Direction
VANDEROHE - BRAND REPOSITIONING
Repositioning a botanical skincare brand into a ritual-led identity centered on sensory experience and contemporary relevance.
Role
Brand narrative development
Visual research & mood direction
Content and messaging strategy
Brand positioning support
Production and campaign development support
Founded as a natural botanical skincare line, Vanderohe had established early success but required a clearer identity to compete within the contemporary beauty landscape. The brand sought to evolve beyond its original nature-led positioning toward a more distinct and culturally resonant narrative.
The opportunity was to shift perception from product-led skincare to a broader experience centered on ritual, sensory engagement, and daily practice.
The Challenge
Clarify Vanderohe’s brand identity within a saturated beauty market
Move beyond traditional “natural skincare” messaging
Establish a timeless and gender-inclusive visual language
Communicate product benefit through experience rather than ingredients
Beauty as ritual rather than routine.
Working in collaboration with the founder, we developed a new messaging framework that would establish a clearer more contemporary voice centered on sensory experience — positioning skincare as a daily practice supporting both physical and emotional wellbeing. The visual language shifted toward minimalism and clarity, prioritizing effect over nature-based symbolism.
The brand identity emphasized:
ritual as routine
sensory experience as value
beauty as practice
clarity over decoration
This approach allowed the brand to operate within a more contemporary cultural context while maintaining its original ethos.
The project responded to a broader cultural shift toward ritual, wellbeing, and sensory engagement, using the founder’s personal experience as its narrative framework.
